1977 Marvel Kiss Comic Book Cover. (Notice at the bottom of page saying “Printed in real Kiss blood”
In 1977 Marvel Comics and Kiss decided to do a series of comics called “Super Special Kiss”. To ensure that the comic would sell well, Marvel and Kiss came up with a great marketing campaign. The comic would be printed in real Kiss blood. On February 21st, 1977 the band’s blood was collected at the Nassau Coliseum and delivered to Borden Ink Plant in Depew, New York. Kiss made a special appearance at the plant and mixed their blood into the red ink.